How to run an influencer marketing campaign?
18 January 2023
The times we are dwelling in don’t just require the product, as it isn’t going to help you promote your business. You certainly need something more to stand out in the stiff competition. You must have heard of the term ‘Influencer Marketing’. Well, the buzzword in the present day has the power to sell your products or reach your target market in huge numbers with the help of a highly devoted following base of the influencers. Designed to tap into the existing community of socially engaged followers, influencer marketing campaigns work with a high amount of trust that influencers have built up with their following. To gather an in-depth understanding to run successful Influencer Marketing Campaign read below.
What is an Influencer Marketing Campaign?
At a fundamental level, Influencer Marketing Campaign is where brands connect with influencers to promote their products or services by using endorsements, product mentions, shoutouts, giveaways, and more. Leverage the status of these highly influential personalities who are experts within their niche to reach wider audiences and boost your sales. Take a look at the different types of Influencer Marketing Campaigns that help you accelerate the numbers to quite an extent while giving you incredible ROI.
Types of Influencer Marketing Campaigns
Brand Ambassador Programs
Under this influencer become Brand Ambassadors and are usually required to work with a company for an extended period of time while having to regularly post content for the brand they are associating with.
Sponsored Content/Paid Partnerships
In the case of sponsored content, the influencer is provided with a set of predecided guidelines around the type of content brands expect to be created and promoted. Once the content is ready, the brand launches the influencer marketing campaign following which the influencer needs to be compensated for promoting the brand’s product or services.
Product Placement/Services Collaboration
In this, the influencer takes a photo of themselves with your product, or if it’s a staycation then pictures of the influencer highlighting the exclusive elements of your property. In this campaign, the influencers are more likely to tag the brand or business so that all those who are interested can check out more about the brand for themselves.
Unboxing & Reviews
Under this type of influencer marketing campaign, the brand gives influencers their products or services as a gift and in return, the influencer records an unboxing video/picture or simply puts up a review of their experiences on their social media handles of the brands’ products.
Best choice of campaigns for small businesses as you do not have to have that big a chunk of the marketing budget. Shoutout content is really successful when you work with an influencer who has really purchased your item – as they have a lot higher possibility of giving a shout-out about it via social media contrasted with somebody who has never known about your product or brand before.
Boost your brand’s online presence and yield incredible ROI by hosting Giveaways. For this, the brands have to give influencers a product they intend to push for a giveaway, followed by that the influencer will run this campaign on his/her profile. Running giveaways drives enormous revenue and is a good way to show the brand’s products to potential customers.
By giving a discount code for your potential buyers to influencers you can reach out to a wider audience and secondly, you are encouraging consumers to take action and make a purchase.
Enhance the buzz around a new product or service by organizing a product launch, concert, or festival and impart an educational experience to consumers so that they can associate with the brand’s products and services easily. The campaign works like this: The influencer appears at the event and promotes your product or services on their social media channels by uploading posts and stories thereby helping brands reach their target audience and boosting brand engagement, leads, awareness, conversions, and definitely loyalty.
With integrated content campaigns, influencers weave your product into their story without your product being the highlight of the Instagram post. This gives a very genuine and authentic message to the audience.
Social Media Takeover
A social media takeover is collaborating with a social media influencer whose interest or niche aligns with your brand. While allowing an influencer for complete social media takeover you are agreeing to permit them to curate content for your brand’s social media accounts such as Facebook, Twitter, Instagram, and LinkedIn for a specific period of time.
Themed/Hashtag Campaigns are helpful in getting your brand to go viral. When more and more people start sharing or talking about you, your services, or your products it boosts brand awareness and conversion rate too.
How to run successful Influencer Marketing Campaign?
Influencer marketing has been picking up a lot of steam lately in helping brands flourish beyond their horizons. It has helped businesses boost their brand awareness and even drive sales. All in all, it is a very effective and phenomenal marketing technique that yields incredible ROI. Take a look at the steps involved to run successful Influencer Marketing campaign:
Find Your Target Audience
Determining your target audience should be the first step when you are thinking of collaborating with social media influencers. It is required to analyze which age group is more likely to buy your product or services? Also, to what niche does your target audience belong? These are some of the top questions, you must have a clear idea about. Understand your target audience, focus on locations, demographics, and their interest areas, and based on the answers to all these questions choose the right influencers for your brand. You can also use tools like Google Analytics and Facebook Insights to get a better understanding of your target audience.
Define Your Goals and Performance Metrics
Defining your goals is one of the paramount moves towards the journey of success in any field. Likewise, clearly defining your goals to run successful Influencer Marketing Campaign helps you measure the effectiveness of your campaign precisely. Do you want to bolster your sales? Boost brand awareness? Need more reach and engagement? Whatever your goal is ensure that you are clear with them and understand what exactly you want to achieve from your influencer marketing campaign.
Don’t forget that for each kind of goal, your relevant key performance indicators will be different. For instance, if you want to increase brand awareness, you should look at engagement rate, social media followers, reach, engagement, and other factors. Next, if your goal is to boost revenue, you should concentrate on metrics like conversion rate and click-through rate. Clearly defining your goals and performance metrics in advance helps you accurately measure the success of your campaign and also helps you in revising your strategy in the future based on the present results.
Find the Right Social Media Platform
Not to miss, the content created with the influencers for your brand needs to be tailored to suit the social media platform that you are working with for each platform has its own strengths, and marketing outputs may vary depending on the channel you choose. If your business is about anything related to art and aesthetics then consider Instagram as your marketing platform and if your brand requires videos/tutorials etc. then prefer using Youtube.
Find the Right Influencers
Finding the right influencers to promote your brand/business is the most vital step for your influencer marketing campaign which is why it is advisable to do some research before deciding on which influencers to collaborate with. Begin by making a list of popular influencers in your niche, that will help you reach your target audience. Ideally, you should pick an influencer whose values align with your brand. This is one of the most important factors for both the brand and the influencer as it establishes more credibility with the audience.
Track Your Campaign’s Success
Once influencers have shared posts related to your brand, you should keep a tab on the response they’re getting. For that, you will have to refer to your relevant KPIs important to measure the success of your campaign and ensure to keep a track of the number of engagements and sales generated by the campaign. Measure your ROI as this is one of the most challenging tasks in influencer marketing.
In the event that your campaign’s success didn’t meet your expectations, look out for what went wrong with the campaign? Did you choose to focus on the wrong target audience? Or Did you pick the wrong influencer? Tracking and analyzing your results will only help you better understand what will work best for your brand.
Ask for Testimonials From Influencers
Ask for testimonials from influencers as your marketing campaign should not only be limited to a certain number of posts that influencers share on their channels. So, even after the campaign ends, you can use the testimonials from these influencers.
By now you must be very well aware of the wonders Influencer Marketing campaigns can do to your business. It can help you increase your brand visibility by reaching out to more people as well as sales. However, to get the best results, it is important to layout a good influencer marketing strategy that ensures that you get the most out of the influencer marketing campaign by following the above-mentioned steps.
18 January 2023
18 January 2023
18 January 2023